Aveda is rooted in Ayurveda, the ancient healing art of India grounded in the idea that the essence of natural elements — infinity, air, fire, water and earth — are found in all living things. Ayurveda aims to help maintain or restore balance by creating harmony within the self, and between the self and the environment. One of the ways in which this is achieved is through the use of aromatic essential oils1. All Aveda aromas are proprietary and formulated in the Aveda Aroma Lab. Aveda is one of the only companies in the world that create their own complex aroma blends from several hundred select flower and plant essences. All of our hair care and skincare is formulated using professional plant-based Ingredients that are used globally by stylists and therapists.

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